That is ultimately what drives their wanting to succeed.” Here we are clinging to this speck of dust moving through the universe and there is this idea that we might be able to escape that.
#Leap office 2003 driver
Says Nicolaj Siggelkow, Wharton management professor and co-director of the Mack Institute for Innovation Management: “The main driver for these people I think is much more an aspirational goal. Bezos, for instance, has said he is willing to sell a billion dollars of Amazon stock per year in exchange for adventure and knowledge in space. For others, though, sustaining losses is a small price to pay for the pursuit of something larger and potentially more meaningful.
“This is an interesting one,” says Menon of another idea: “Taking pictures of parking lots at Wal-Mart and Target and selling that to hedge funds, since traffic is a pretty good leading indicator of economic activity.”Ī sustainable business model for many is clearly the goal. “I don’t think we are necessarily a long way away - it’s a matter of being creative,” said Menon, co-author with Laura Huang and Tiona Zuzul of “ Watershed Moments, Cognitive Discontinuities, and Entrepreneurial Entry: The Case of New Space.” Satellites that capture geospatial data are potentially quite lucrative, he says, tracking shipping movements, deforestation or the location of mining deposits. While space retains an undeniably speculative aspect, especially around development of business models, a number of factors are coming together now to suggest that big business’s foray into space is here. One indication that big business is taking space more seriously is that interest has moved from the fringe to the mainstream, says Wharton management professor Anoop Menon.
“We are going to build a road to space,” Bezos said at a May unveiling of his plans, “and then amazing things will happen.”Īmazing things already are. On the dream side, Amazon founder Jeff Bezos recently outlined a long-term vision for putting a trillion people in space colonies with one small step coming soon: an infrastructure starting with lunar lander Blue Moon.
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